Short-Form Intelligence Experience — V+ Short
The competitive pressure was real: DramaBox, TikTok Series, and YouTube Shorts were already capturing the vertical video habit. The differentiator was designing an AI-native experience that feels effortless on the surface while running complex personalization logic underneath.
Role & services
Product Design, UX Strategy, AI Strategiest
Timeline
3 Months
Industry / context
Entertainment
The Problem Space Crafting fast, frictionless content experiences for Indonesia's growing OTT audience meant resolving two competing tensions
| Business Pressure | User Reality |
| Grow paid subscriber (DAU, LTV) | Zero friction, zero commitment expected |
| Maximize catalog monetization | Mobile-first, sub-5-minute attention spans |
| Multi-demographic reach | Language and cultural barriers block discovery |
AI Strategy : The Invisible Layer
The AI was designed as a 3-stage intelligence system that learns the user before asking anything of them. Turning the vertical feed itself into a passive signal collector.
- Cold Stage
- Test1
- Warm Stage
- test 2
- Personalized
- test 3
