REYNALDI SYAHRIZAL

sinarxrey.

Product Designer, Project Manager, AI Design Engineer

sinarxrey.

Product Designer, Project Manager, AI Design Engineer

Work

Serve

  • Solve

    Product Documentations, Product Pitching & Presentation

  • Shape

    Branding, Wireframe, UI Design, Prototyping

  • Build

    Project Management, Low-Code Implementation, Design Engineer

Write

  • Ordering Kulina in Pandemic

    Redesigned Kulina's meal subscription flow to let users manually choose delivery dates, improving flexibility and overall ordering experience.

    Case Study10 min read

  • Logitech G102 KW Teardown

    Informal teardown of a Logitech G102 KW clone to investigate double-click issues and cheap internals.

    Sharing2 min read

  • Leader baru, Logo baru

    Step-by-step logo design story from brief, empathy mapping, iteration, to final approval for the PMO division.

    Case Study4 min read

Lab

Experiences

  • Lead Product Designer

    NextSys, MNC Group

    March 2022 - Now

    Jakarta

    • Leads product design strategy for MNC Group’s core digital initiatives, partnering with C‑level and business leaders to translate group-level vision into scalable product roadmaps
    • Defines end‑to‑end experience for cross‑MNC platforms (entertaiment, financial services, hospitality), prioritizing features based on business impact, technical feasibility, and user insight.
    • Guides a multidisciplinary squad (design, product, engineering, data) and sets UX quality bar through design reviews, decision frameworks, and design ops practices.
    • Develop strategic presentations for MNC Group C-level stakeholders showcasing product roadmaps, design direction, and initiative outcomes across all business units, translating complex product strategy into clear business narratives

  • UI/UX Designer

    MNC Innovation Center

    March 2018 - March 2022

    Jakarta

    • Designed UX/UI for multiple digital products across MNC Group business units.
    • Collaborated closely with Business Analysts and developers to deliver production‑ready wireframes, flows, and UI specifications for web and mobile.
    • Ran user research and usability testing with stakeholders from different business units, informing iterative improvements and feature prioritization.
    • Helped establish foundational patterns and components that later evolved into shared design assets used across MNC Group products

  • Data Analyst

    Seeties

    Feb 2016 - July 2016

    Jakarta

    • Collected offline customer distribution data by tracking foot traffic patterns and user visits across physical store locations to build a reliable dataset for analysis.
    • Cleaned and organized raw customer entry data in Excel, structuring it into consistent formats to ensure accuracy and usability for reporting.
    • Identified behavioral patterns in how customers interacted with store locations, deepening the team's understanding of real-world user journeys
    • Translated data findings into actionable insights that directly informed platform decisions, including feature direction and user experience improvements on the Seeties platform.

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