Short-Form Intelligence Experience
Mobile Apps • B2C • Entertaiment
End-to-end UX for AI in V+ Short, Vision+'s short-form and micro-drama vertical platform. Architected AI-driven content discovery, vertical playback UX.
Work (Recents)
AI Chatbot for News Portal
Website • B2C • News Portal
An AI-powered news assistant embedded as a web and mobile widget across four MNC Media news portals (Okezone, Sindonews, iNews, and IDX Channel), enabling users to search, understand, and summarize news from each portal's verified content library.
Serve
Solve
Product Documentations, Product Pitching & Presentation
Shape
Branding, Wireframe, UI Design, Prototyping
Build
Project Management, Low-Code Implementation, Design Engineer
Write
Ordering Kulina in Pandemic
Redesigned Kulina's meal subscription flow to let users manually choose delivery dates, improving flexibility and overall ordering experience.
Case Study10 min readLeader baru, Logo baru
Step-by-step logo design story from brief, empathy mapping, iteration, to final approval for the PMO division.
Case Study4 min readTest Article from Directus
Testing Directus category value
Sharing∞ min readInnoTalks
InnoTalks master page documenting each internal sharing session and its key theme.
Sharing∞ min readTest External Article
Testing external article URL
Sharing∞ min read
Explore
Experiences
- Leads product design strategy for MNC Group’s core digital initiatives, partnering with C‑level and business leaders to translate group-level vision into scalable product roadmaps
- Defines end‑to‑end experience for cross‑MNC platforms (entertaiment, financial services, hospitality), prioritizing features based on business impact, technical feasibility, and user insight.
- Guides a multidisciplinary squad (design, product, engineering, data) and sets UX quality bar through design reviews, decision frameworks, and design ops practices.
- Develop strategic presentations for MNC Group C-level stakeholders showcasing product roadmaps, design direction, and initiative outcomes across all business units, translating complex product strategy into clear business narratives
- Designed UX/UI for multiple digital products across MNC Group business units.
- Collaborated closely with Business Analysts and developers to deliver production‑ready wireframes, flows, and UI specifications for web and mobile.
- Ran user research and usability testing with stakeholders from different business units, informing iterative improvements and feature prioritization.
- Helped establish foundational patterns and components that later evolved into shared design assets used across MNC Group products
- Collected offline customer distribution data by tracking foot traffic patterns and user visits across physical store locations to build a reliable dataset for analysis.
- Cleaned and organized raw customer entry data in Excel, structuring it into consistent formats to ensure accuracy and usability for reporting.
- Identified behavioral patterns in how customers interacted with store locations, deepening the team's understanding of real-world user journeys
- Translated data findings into actionable insights that directly informed platform decisions, including feature direction and user experience improvements on the Seeties platform.